Wednesday, May 21, 2008
Adventures in Marketing Events
Posted by Josh in Marketing, Wii, Wii Fit
One of my favorite things about having moved to New York is the amount of guerrilla marketing that I am now exposed to. Companies are always having promotions and events designed to drum up media and tourist attention. Sometimes though, companies should really look at the big picture. For example, Monday I could have stopped by Central Park to try out the new Wii game: Wii Fit.
The all-day Wii Fit party is doubling as an American Heart Association Fundraiser and a celebration of May as National Physical Fitness and Sports Month. There are celebrity trainers giving tips and many Wii Balance Boards, which feature more than 40 physical activities, including yoga!
And Tuesday, I could stop by Rockefeller Center to try out the new Wii game: Major League Eating, The Game.
The face-off will pit Timothy Janus, AKA Eater X, against Crazy Legs Conti. Janus is the tiramisu-eating champion off the world and set the record for tamales by downing 71 in 12 minutes; Conti’s a regular at Nathan’s Famous Hot Dog Eating Contest and wowed fans by eating his way out of a 96-cubic foot sarcophagus of popcorn at the debut of his own movie, Zen and The Art of Competitive Eating.
Today, you can stop by the Staten Island Ferry to try out the new game, Wii Binge and Purge!
Post a comment